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Amber Alert

America's Missing Broadcast Emergency Response

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History

In response to community concern, the Association of Radio Managers (ARMS), with the direct assistance of law enforcement, created the Amber Plan to provide listeners across North Texas with timely information about area child abductions. In 1999, area TV stations joined area radio stations in the immediate broadcast of Amber Plan bulletins.

Today, the Amber Plan is in place in more than 40 police departments in North Texas. And, once a participating department decides to activate the plan, dozens of Dallas/Fort Worth radio and TV stations relay information about the case to millions of residents.